A book allows you to intentionally and strategically cultivate your authority—a tactic known as Authority Marketing®, and it’s changing the way the most successful entrepreneurs do business.
For over 13 years, Advantage Media Group has turned entrepreneurs into published authors—in as little as 180 days. Our expert team offers a full-service “done-for-you” book publishing experience, exclusively to business owners.
For more than 30 years, The Business Journals has helped our readers navigate their local business communities through our print edition, digital properties and events.
Now, Advantage has teamed with The Business Journals to help more local entrepreneurs become authors with our newly established publishing imprint, Business Journals Books. The launch of Business Journals Books is a natural extension of our core mission – to help people to grow their businesses, advance their career and simplify their professional lives.
Being a published author in your industry is an absolute game-changer.
I’ll be in my first meeting with a brand new client. When I offer a copy of my book, you see a psychological shift happen right before your eyes. Their body language changes. Their demeanor changes. Their gratitude changes. They realize they’re in the presence of someone important.
Handing out your book is like handing out hundreds of copies of yourself to your leads and prospects. It’s your voice every time, in perfect pitch.
Books are a powerful calling card. I’ve given up on business cards. When someone asks me for one, I hand them my book instead. The invariable response is ‘You wrote this? You wrote a book? Wow…’ It’s priceless.
Best of all, I knew I was working with seasoned professionals dedicated to one thing and one thing only: making me the most successful, prominent, sought-after authority in my market.
– Charlie Epstein, Founder of Epstein Financial Services and author of Save America Save!